Brevo Pricing 2026: Free Plan Limits, All Brevo Plans and Brevo Cost per Month

How much does Brevo cost?

Brevo costs $9 a month for the Starter plan and $18 a month for Standard, billed monthly. Professional is $499 a month and Enterprise is quoted. The free plan costs nothing and lets you send 300 emails a day. Those figures come from the pricing data Brevo publishes on its own pricing page in US dollars, read on 7 September 2026.

Paying for a year up front takes about ten percent off. Brevo lists annual totals of $96.96 for Starter, $194.04 for Standard and $5,388.96 for Professional, which come out to $8.08, $16.17 and $449.08 a month. Those are the numbers to use if you are comparing Brevo against another vendor annual rate, because putting one vendor annual price next to another vendor monthly price is how most published comparisons reach the wrong conclusion.

The headline is simple. The reason this page runs long is that almost everything else about Brevo pricing has changed, and the pages ranking for this query have not caught up.

Brevo pricing plans in full

Five plans, and the send allowances and seat counts matter more than the prices do.

What Starter buys you over the free plan is mostly the removal of the 300 a day cap. You get the drag and drop editor, templates, an AI copy assistant, advanced segmentation, forms, basic reporting and email support. The Brevo footer stays on your emails unless you pay to remove it.

Standard is where the product becomes a marketing platform rather than a sending tool. It adds marketing automation with unlimited multi step workflows, A/B testing, advanced email reporting with click heatmaps and geography and device breakdowns, AI send time optimization, web and event tracking, one landing page, and footer removal at no extra charge.

Professional adds WhatsApp campaigns, popups, mobile and web push, contact scoring including RFM and lifetime value, AI segmentation, an AI data analyst, advanced ecommerce features, phone support, three hours a year of deliverability specialist time, and ten user seats. Enterprise adds multi account management, custom objects, a loyalty engine, mobile wallet, custom data integrations, a dedicated IP, SSO and SAML, and a customer success manager.

What happened to the Brevo Business plan?

It is not on brevo.com any more. The plans Brevo sells today are Free, Starter, Standard, Professional and Enterprise. Standard sits where Business used to, and Professional is a new tier above it.

This matters because of how much published content still prices the old ladder. Pricing guides dated as recently as August 2026 walk you through a Brevo Business plan with a volume ladder attached to it, right at the top of the results for this query. Some of those tables are internally inconsistent as well, quoting one Starter price in the prose and a different one in the table on the same page.

The practical advice is blunt: if a page tells you about a Brevo Business plan, close it. Not because the writer was careless in one place, but because a stale plan name means nobody rechecked the source, and the volume numbers on the same page came from the same unchecked pass. We ran into the same disagreement while researching this article. Three widely cited trackers give three different prices for Brevo at 100,000 monthly emails. Rather than pick one and present it as fact, we are telling you to price your own volume in the configurator on brevo.com, because that is the only number that is definitely current.

Is Brevo free?

Yes, permanently, and the free plan is more useful than most. No credit card is required to create an account. The limit is 300 emails a day, which works out to roughly 9,000 a month, and Brevo does not cap how many contacts you store.

Storing contacts for free while metering sends is the opposite of how Mailchimp, MailerLite, Flodesk and Kit all work, and for a certain kind of business it is a real advantage. If you have spent three years collecting 30,000 addresses and you email them twice a year, every subscriber priced tool wants hundreds of dollars a month to hold a list that is mostly dormant. Brevo will hold it for nothing and charge you only in the months you actually send.

The free plan also includes marketing automation, which several competitors gate behind a paid tier, though it is capped at 2,000 contacts. What you cannot do for free is remove the Brevo footer, add a second user, or send more than 300 emails in a day. That daily cap is a harder constraint than it looks: it is a daily limit, not a monthly one, so a single campaign to 1,500 people cannot go out in one day regardless of how little you sent the rest of the month.

Does Brevo charge per contact or per email?

Per email. Brevo meters the emails you send in a month, campaigns and transactional traffic counted together, and does not bill you for the size of your contact database. This is the defining feature of Brevo pricing and it is the reason the tool is either obviously right or obviously wrong for a given business.

Work out your monthly send volume with one multiplication. Take the number of people you email and multiply by how many emails each of them gets in a month, then add your transactional traffic on top. That product, not your list size, is your Brevo bill.

Two things fall out of that table. First, a 40,000 person list on a quarterly send is a $9 a month account here and a several hundred dollar a month account almost anywhere else. Second, the daily newsletter with only 3,000 readers burns through more allowance than the weekly newsletter with 10,000, which is exactly backwards from how every subscriber priced competitor would bill it.

The trap is transactional volume. Order confirmations, shipping notices, password resets and form receipts all count against the same allowance. An ecommerce store with a modest list and busy checkout can spend most of its plan on emails no marketer ever wrote. Count those before you pick a tier.

How many users do you get on Brevo?

One, on everything up to and including Standard, with an add-on that takes Standard as far as three. Professional includes ten. There is nothing in between.

Read the fourth row against the third. A team of three can run on Standard for $18 a month plus the seat add-on. The moment a fourth person needs a login, the only plan that offers one is Professional, and Professional is $499. The fourth seat costs $481 a month more than the third.

That is 27.7 times the price of the plan below it. Across the vendors we have priced in this series, adjacent plans usually sit somewhere between 1.2 and 2.2 times apart. ActiveCampaign moves about 1.7 times between its main tiers. MailerLite Power is 1.22 to 2.08 times Comfort depending on list size. A 27.7 times step is not a pricing tier, it is a wall, and it is not sitting where the marketing suggests. Brevo positions Professional around AI, data and multichannel reach. In practice the thing most teams hit it for is a fourth login.

So do the seat count first. If four or more people touch your email, Brevo is a $499 a month product for you and should be compared against products in that bracket, not against the $18 that appears in every headline.

The costs that are not in the headline price

Brevo says there are no hidden fees, and that is fair as far as it goes: nothing is charged without you choosing it. But several things people assume are included are sold separately.

The branding add-on deserves a closer look because the arithmetic is genuinely strange. On the euro pricing page we measured, Starter is 7 euros, the branding removal add-on is 8.10 euros, and Standard is 15 euros. The add-on costs more than the plan it attaches to, and Starter plus the add-on comes to 15.10 euros, which is more than Standard. Standard includes footer removal anyway, along with marketing automation, A/B testing, send time optimization and a landing page. There is no configuration in which buying that add-on on Starter is the right move. If the Brevo footer is your problem, the answer is Standard.

The sales platform is the other line people miss. Brevo is marketed as an all in one customer platform with a CRM, and there is a genuinely free CRM tier, but it is limited to 50 open deals with one seat. A sales team of any size is looking at a second per seat subscription running alongside the marketing plan. Add it to the budget before you compare Brevo against a tool that bundles its CRM.

Brevo transactional email and SMS pricing

Transactional email is included on every plan, free tier included, through both SMTP and a REST API, with unlimited log retention. That is more generous than it sounds. Several competitors treat transactional sending as a separate product with its own subscription, and a few do not offer it at all. If you need both a newsletter tool and a reliable way to send receipts from your application, Brevo covering both under one allowance is a real reason to shortlist it.

The counterpoint is the one from earlier: shared allowance means shared risk. A traffic spike that generates 20,000 order confirmations eats the same budget your campaigns run on.

SMS works differently again. It is not included in any plan. You buy credits, and the rate depends on message volume and the destination country, so there is no single figure that applies to every US account. WhatsApp is the same model with an extra restriction: it is gated to Professional and above. If SMS or WhatsApp is central to your plan rather than occasional, price the credits with Brevo directly, because that spend can easily exceed the subscription.

Brevo also sells pay as you go email credits outside the subscription model. Credits do not expire, one email deducts one credit, and phone support is excluded. For an organization that sends in bursts a few times a year, that is often cheaper than carrying a monthly plan.

Where Brevo wins and loses on price

Brevo wins clearly when your list is large relative to how often you email it. Nonprofits with big donor files, B2B companies with years of accumulated contacts, seasonal businesses, anyone running a quarterly or monthly send to tens of thousands of people. In those cases the saving against a subscriber priced tool is not marginal, it is most of the bill.

It wins again when you need transactional email and marketing email from the same account, and when you want real marketing automation on a free or near free plan.

Brevo loses when you send often to a small list, because your bill tracks volume and volume is what a daily or thrice weekly newsletter produces. It loses when more than three people need access, for the reasons above. And it loses on predictability: a subscriber priced tool gives you a number that only changes when your list grows, while a send priced tool gives you a number that changes with every campaign decision you make. For a business that wants a fixed marketing line in the budget, that variability has a real cost even when the average is lower.

Is Brevo good value in 2026?

At the bottom of the ladder, yes, and it is not close. Nine dollars a month for 100,000 sends with unlimited contacts, transactional email included and no credit card needed to start is the best entry level offer in mainstream email marketing right now. For a solo operator or a small business with one person running email, Brevo is very hard to beat on price.

The honest caveat is that the value collapses as soon as the shape of your business changes in one specific way. Add a fourth person to the team and the same product costs $499. That is not a criticism of the software, which is good, but it is a planning risk worth naming out loud, because it does not appear anywhere in the way Brevo presents its plans and it does not appear in the comparison articles either.

Price it on the current ladder rather than on its reputation, count your seats before you count your sends, and remember that the guides still selling you a Business plan are describing a product Brevo stopped offering.

One last thing worth separating. If the reason you are shopping for an email platform is that the campaigns are not going out, changing vendors will not fix that, because the missing piece is the writing rather than the sending. That is the gap AutoMarketer fills, and the limit of it is worth stating plainly: we generate the campaigns, the SEO content, the social posts and the ad copy from your website on flat plans that start at $49 a month, and we do not send email. You still need a sender. On the numbers above, Brevo is a good one.