MailerLite Pricing 2026: Free Plan Limits, All Plans and MailerLite Cost by Subscriber Count

How much does MailerLite cost?

MailerLite costs $12 a month for Comfort and $25 a month for Power at 500 subscribers, billed monthly. At 5,000 subscribers those become $49 and $69, and at 10,000 they are $89 and $129. Paying for a year up front takes 10 percent off. The free plan still exists but it now stops at 250 active subscribers and 2,500 emails a month.

That is the ladder. The reason this page is longer than a table is that MailerLite changed almost everything about its pricing on 16 June 2026, and a large share of the articles that rank for this topic still describe the product that existed before that date. They quote plans that no longer have those names, at prices nobody is charged any more, with a free tier four times bigger than the one you would actually get. If you are budgeting from one of those pages, your number is wrong.

MailerLite pricing by subscriber count

These are the monthly rates. Annual billing takes roughly 10 percent off each figure. Two independent pricing trackers publish this ladder and they agree on every cell that both of them list, which is unusually clean corroboration for this category.

Enterprise is a real tier rather than a sales gate on a small account. MailerLite points accounts above roughly 200,000 subscribers at it and bundles a dedicated success manager, account audits and deliverability help. There is no published price, so treat any figure you find for it as a guess.

What changed on 16 June 2026

Three things happened at once, and they compound.

The plans were renamed. Growing Business became Comfort. Advanced became Power. If you are searching for the Growing Business plan, you are searching for a product name MailerLite retired. That single fact invalidates most of the comparison content written before mid 2026, because those pages are pricing plans that are no longer sold under those names.

Prices went up across every tier. Reported increases run in the 10 to 30 percent range depending on where you sit on the ladder. The entry point moved too: the old cheapest paid row was commonly quoted at $9 a month for 1,000 subscribers on annual billing, and the current cheapest paid row is $12 a month for 500 subscribers billed monthly. Both the price and the size of what you get for it moved in the wrong direction for the buyer.

Comfort picked up caps it did not have before. MailerLite documents the new Comfort plan as including 50 automations, 10 forms, 10 landing pages and websites combined, and 5 digital products, plus a monthly send ceiling of ten times your subscriber tier. Growing Business did not meter those the same way. So Comfort costs more than the plan it replaced and also does less. Power stays uncapped, which is exactly why the gap between the two matters more now than it used to.

Will I keep my old MailerLite price?

No. MailerLite states that all paid accounts move to Comfort or Power at their next renewal or at a manual upgrade or downgrade, and renewal prices reflect the new plans. There is no grandfathered rate and no published cutoff date, because the migration is rolling: it reaches each account on its own renewal anniversary rather than on one announced day.

The practical effect is that there is no date you can look up to find out when this hits you. Your Growing Business plan becomes Comfort and your Advanced plan becomes Power, you keep the tools you were already using, and the invoice changes. Most people will find out when the charge lands. If you are on an annual plan bought before June 2026, work out your renewal month now and budget the higher figure from that month forward.

Is MailerLite free?

Yes, up to 250 active subscribers and 2,500 emails a month, with 2 user seats. That free plan is a quarter of the size it was a year ago. MailerLite cut it twice in nine months.

Over those nine months the subscriber allowance fell 75 percent and the send allowance fell 79 percent. The seat count is the one number that improved, going from 1 to 2. The free plan also carries hard feature caps: 3 automations, 3 forms, 1 landing page, 1 website of up to 5 pages, and 1 digital product. MailerLite branding on free plan emails is widely reported and cannot be removed.

The number you will still see quoted almost everywhere is 1,000 free subscribers and 12,000 free emails. That figure is two changes out of date. If a review published in 2026 still tells you MailerLite gives you 1,000 free subscribers, it was not rechecked.

What happens if you go over? MailerLite puts the account into a restricted state where sending campaigns, running automations and adding subscribers are paused until you reduce usage or upgrade. It does not silently charge you. In MailerLite own wording, you will not be charged unless you choose to upgrade.

Comfort or Power: where the gap actually closes

Most write-ups treat this as a feature question. It is more useful as an arithmetic one. Divide the Power price by the Comfort price at each tier and the premium moves in one direction the whole way up.

At 500 subscribers Power costs more than double Comfort, so the caps are worth living with. At 50,000 it costs 22 percent more and removes every cap you have been managing around. The upgrade gets relatively cheaper the bigger you get, which is the opposite of how most tiered email tools behave. On ActiveCampaign, for comparison, the cheap plan gets relatively more expensive as you climb and then stops being offered at all.

The practical read: if you are under about 2,500 subscribers, Comfort is the sensible plan and the $13 to $20 you save is real money at that size. Somewhere between 2,500 and 5,000 the premium drops to roughly 40 percent and the question flips to whether you have hit any of the caps. Above 10,000 the argument for staying on Comfort is mostly inertia.

The send limit is the cap that catches people, not the subscriber count

Comfort meters your monthly sends at ten times your subscriber tier. That multiple sounds generous until you count what actually goes out. A 500 subscriber Comfort account gets 5,000 emails a month. One weekly campaign to the full list is 2,000. Add a three email welcome sequence for new signups, a monthly re-engagement flow and an abandoned browse nudge and you are into the ceiling with an ordinary setup, not an aggressive one.

This is the same shape as the constraint people miss on other tools: the headline number is about list size, and the binding constraint is about volume. Power removes the send ceiling entirely under a fair use policy, and for a lot of accounts that is the only reason to be on it. If you send more than about eight campaigns a month, price Power first and treat the feature list as a bonus.

How MailerLite counts subscribers for billing

MailerLite bills on active subscribers. Unsubscribed and bounced contacts do not count toward your limit, which is genuinely better than Mailchimp, where every contact counts until you manually archive it.

There is a catch that almost nobody writes down. MailerLite counts peak usage inside the billing cycle: any email address that was active at any point during the cycle counts toward your subscriber limit even if it is deleted later. So pruning your list on the 20th does not lower that cycle invoice. It lowers the next one. If you are cleaning a list specifically to drop a tier, do it immediately after a renewal, not immediately before one.

The second thing to know is what happens when you cross a tier on a monthly plan. MailerLite upgrades the plan and charges a pro-rated amount for the rest of the cycle, then bills the new monthly rate from the next cycle. You do not get a prompt asking whether you meant to do that. A single big import can move you a tier and produce a charge the same day.

MailerLite Classic is a different product with different pricing

MailerLite runs two platforms. MailerLite Classic is the original product launched in 2010. What most people now mean by MailerLite is the rewritten platform released in 2021, with a different editor and a different feature set. They are not the same application and they do not share the plan structure on this page.

Free Classic accounts were closed on 1 February 2024 and cannot be migrated. Paid Classic accounts continue to work, and MailerLite has said the two platforms can run alongside each other, but the direction of travel is clearly toward the new platform, which is where every feature release goes. If you searched for MailerLite Classic pricing, the honest answer is that it is a legacy product you cannot start on today, and any Classic price you find applies only to accounts that already existed.

Discounts, trials and the things that are not in the headline price

Annual billing is about 10 percent off, which is a mild discount by category standards. Flodesk and ActiveCampaign both discount annual commitments harder. Registered nonprofits get 30 percent off, which is one of the more straightforward nonprofit programs in email marketing: it is published on the pricing page rather than buried in a sales conversation, and unlike Sprout Social it is not restricted to the expensive tiers.

There is a 14 day trial of the premium features with no credit card required, which functions as a way to try Power rather than a separate free tier. Promotional first month codes circulate constantly, so an invoice for month one and an invoice for month two can look nothing alike. Budget from the ladder above, not from a launch offer.

Is MailerLite good value in 2026?

At the low end, yes, and by a clear margin. $12 a month at 500 subscribers is cheaper than Mailchimp Essentials at $13 and much cheaper than Mailchimp Standard at $20, and MailerLite does not bill you for unsubscribed contacts the way Mailchimp does. The builder is good, the deliverability reputation is solid and the free tier, small as it now is, is a real product rather than a demo.

The honest counterweight is that MailerLite is no longer the obvious budget pick it was two years ago. It cut its free plan twice, raised paid prices across the board, added caps to the mid plan and declined to grandfather existing customers. None of those are unusual moves for a maturing SaaS, but together they mean the reputation MailerLite earned as the cheap, generous option is running about a year behind the actual product. Price it on today ladder, not on its reputation.

And if the reason you are shopping is that the emails are not getting written rather than that the sending is too expensive, changing platforms will not fix it. That is the gap AutoMarketer is built for, and the limit of it is worth stating plainly: we write the campaigns, the SEO content, the social posts and the ad copy from your website on a flat plan, and we do not send email. You still need a sender. MailerLite is a good one.