For solo attorneys, small firms, and multi-practice offices
Law Firm Marketing Automation for Attorneys: SEO, Ads, Social and Email
Your case management software runs the matters and tracks the billables. It does not write the practice-area pages, run the ads, or send the follow-up that fills your calendar with consultations. AutoMarketer reads your firm site and produces that marketing itself.
Free No credit card Real assets in under a minute
▸ Destination
▸ Engage
Review before publish · your accounts
▸ Channels live
SEO
Bing
Meta
Social
Law firm marketing automation handles the demand-generation work attorneys rarely bill time for: practice-area and location SEO pages, Google and local service ads, social posting, and intake follow-up email. Legal marketing agencies charge $1,500 to $5,000 a month in fees plus ad spend, FindLaw runs $2,000 to $10,000+ a month on multi-year contracts (and now requires an $8,000 monthly Google Ads minimum), and Scorpion runs $5,000 to $12,000 a month with a 12-month lock-in. AutoMarketer writes and ships the SEO, ads, social, and email on a flat plan from $49 a month, with no contract and content you own.
What you get
Practice-area and location SEO pages
Clients search "personal injury lawyer near me" and "estate planning attorney in [city]." Ranking for those means a page for each practice area in each city you serve, kept current with your results and your jurisdiction. That is continuous writing nobody at a firm has time for. The SEO engine builds and maintains it.
Google and Local Services Ads without an agency cut
Most legal marketing agencies charge $1,500 to $5,000 a month, or 15 to 20 percent of your ad spend, to manage campaigns. AutoMarketer writes the ad copy and creative on a flat plan, so more of a legal-vertical budget (where clicks routinely run $50 to $200) goes to media that books consultations, not to management fees.
Content you own, not rented from a directory
FindLaw and similar directory contracts often restrict who owns the content and website they build, so leaving means starting over. Pages AutoMarketer writes live on your own domain. They keep ranking and producing consultations after any given month, and you keep them if you ever cancel.
Intake follow-up and reactivation email
Most firms lose signed matters at the follow-up stage: a prospect who called once and never heard back, or a past client who would refer if reminded. The sequences that follow up on an unbooked consultation and stay in touch with former clients are simple to describe and almost never sent. This writes and schedules them.
Consistent social that builds authority
A short post explaining a change in your state's statute of limitations, or answering the question every client asks, positions you as the attorney to call. Obvious, and it still does not happen during a trial week. Consistent posting keeps your name in front of your community without a marketing hire.
Review or autopilot
Legal marketing has ethics and advertising rules, so approve every asset while you calibrate the voice and compliance for your bar, then move channels to full autopilot once the output earns your trust.
How it works
Paste your firm website URL
Your firm site or practice-area pages. The AI reads it and builds a brand profile with your practice areas, your jurisdictions, and how you speak to clients in about 30 seconds.
See the marketing plan
Proposed practice-area and city SEO pages, ad concepts, social posts, and intake and reactivation email, with sample assets you can read free and before creating an account.
Turn on the channels you need
Keep Clio, MyCase, or Filevine for matters, billing, and intake. Point AutoMarketer at the content, ads, social, and email those tools do not produce.
Approve, then let it run
Review each asset in co-pilot mode against your bar's advertising rules, then move channels to autopilot so the marketing keeps shipping while you are in court.
Who it is for
Solo attorney with no marketing time
You handle the matters, the client calls, and the billing. The website has not changed since it launched, and you have never had time to write a practice-area page for the county next door.
Locked into a directory or agency contract
You are paying $2,000 to $10,000 a month to FindLaw or an agency, on a contract that owns your content, and you are not sure what the spend actually books.
Great case software, empty top of funnel
Clio or MyCase runs the practice beautifully, but it can only manage the matters that come in, and lately the intake calendar has gaps.
Multi-practice or multi-location firms
You handle family law and estate planning across a metro, which means dozens of practice-and-city pages nobody has drafted. This is the case where legal SEO content compounds fastest.
AutoMarketer vs. typical law firm marketing options (verified July 2026)
| AutoMarketer | Legal marketing agency | Directory platform (FindLaw) | |
|---|---|---|---|
| Typical cost | $49 a month, flat | $1,500 to $5,000 a month plus ad spend | $2,000 to $10,000+ a month |
| Contract | Month to month | Often 6 to 12 months | Multi-year is common |
| Who owns the content | You do | Varies by contract | Often restricted |
| Ad management fee | None, flat plan | 15 to 20% of spend, or a retainer | Bundled, $8,000/mo ads minimum |
| Practice-area SEO | Written and maintained | Usually included | Directory profile plus some pages |
| Paid ads | Copy and creative included | Managed for a fee | Managed, high minimum |
| Social posting | Included | Sometimes, extra | Rarely |
| Intake and reactivation email | Written and scheduled | Sometimes | No |
| Case and billing software | No, keep Clio or MyCase | No | No |
| Best for | Building owned demand | Firms with a real budget and staff | Firms that want a hands-off directory |
Ask a lawyer where new clients come from and the answer is usually "referrals, and whatever the directory sends." Ask where they should come from and the list grows: a website that ranks when someone searches for your practice area in your county, Google ads that appear for "car accident lawyer near me," a steady presence on social, and follow-up that turns a single consultation call into a signed matter. Everyone at the firm knows the list. Almost nobody works it, because the day is full of matters, filings, and client calls, and marketing is the one task with no client waiting on it and no billable code to log against it.
That gap is what law firm marketing automation is meant to close. It helps to be precise about what your current software already does, and where the hole actually is.
What your current software does and does not do
Legal practice management software runs the operational core, and the good ones earn their keep. Clio, MyCase, and Filevine manage matters, calendaring, documents, billing, and often intake. What none of them do is create demand. They can organize the consultations you already booked, but they cannot make the phone ring. When intake slows, a tidier matter list does not fix it.
The other line on most firms' marketing budget is an agency or a directory, and legal is one of the most expensive verticals to market in. Agencies typically charge $1,500 to $5,000 a month in management fees plus your ad spend, and many take 15 to 20 percent of that spend on top. Directory platforms sit higher: FindLaw commonly runs $2,000 to $10,000 or more a month on multi-year contracts, and as of early 2025 it will not manage Google Ads for firms spending under $8,000 a month on media. Scorpion, aimed at larger firms, runs roughly $5,000 to $12,000 a month with a 12-month lock-in. LawLytics is the outlier on price, a do-it-yourself website platform for solos and small firms starting near $150 a month, but the writing and the campaigns are still on you. Across all of these, US law firms commonly spend anywhere from $2,000 to $50,000 a month depending on size and practice area, and a chunk of that is fees rather than media.
The part that stays undone
Between the case software that runs your matters and the agency that rents you visibility sits the marketing that would make you less dependent on both: content and ads in your own name, on your own domain. Concretely, a healthy month of law firm marketing looks like a practice-area or location page or two (each service, each city, written to your jurisdiction), fresh ad copy so your Google and Local Services campaigns do not fatigue, a few social posts that answer real client questions, follow-up email on consultations that did not book, and a note to past clients who are a natural source of referrals. None of it is complicated. All of it is continuous production, which is why it is the first thing to slip when the docket fills.
AutoMarketer is built for that production. Paste your firm website URL and the AI reads your public site to learn your practice areas, your jurisdictions, and how you speak to clients, then builds a brand profile in about 30 seconds. From that profile it plans and writes across four channels: practice-area and city SEO pages targeting the searches your clients actually type, ad copy and creative for Google and social, social posts, and email for intake follow-up and client reactivation. You review each asset before it publishes, which matters in a regulated field where your state bar sets advertising rules, then move individual channels to autopilot once the output earns your trust. Pricing is flat from $49 a month, with no multi-year contract, and every page lives on your domain, so you keep it.
How this fits your firm
It does not replace your practice management software, and it should not. Keep Clio, MyCase, or Filevine for matters, calendaring, and billing; there is no marketing upside to ripping those out. AutoMarketer sits alongside them and covers the demand side. If you also pay an agency or a directory, this is what makes that spend optional over time, because a practice-area page that ranks for your county keeps producing consultations long after a given invoice, and content on your own domain is an asset the firm owns rather than a service it rents.
The fastest way to judge fit is to look at the output, not the feature list. Paste your firm site URL and read the practice-area pages, ads, and intake email it drafts for your practice and your jurisdiction, free and before you create an account.
Frequently asked questions
What is law firm marketing automation?
Law firm marketing automation is software that runs a firm's marketing on schedules and triggers instead of by hand. In practice that means publishing practice-area and location SEO pages, running Google and Local Services ads, posting to social, following up on consultations, and reactivating past clients by email. It fills the intake calendar with owned leads, separate from the case management software that runs the matters.
How much does law firm marketing cost?
It varies widely by size and practice area, from about $2,000 to $50,000 a month all in. Agencies charge $1,500 to $5,000 a month in fees plus ad spend, FindLaw runs $2,000 to $10,000+ a month on multi-year contracts, and Scorpion is $5,000 to $12,000 a month with a 12-month lock-in. AutoMarketer is a flat $49 a month to produce the SEO, ads, social, and email itself, with no contract.
Is FindLaw worth it for a small law firm?
For some firms, but read the terms first. FindLaw commonly runs $2,000 to $10,000+ a month on multi-year contracts that can restrict who owns the content and website, and it now declines to manage Google Ads for firms spending under $8,000 a month on media. Solos and small firms often do better keeping their content on their own domain, where it stays theirs if they leave.
What is the best marketing software for law firms?
It depends on the job. For matters, billing, and intake, a practice management platform like Clio, MyCase, or Filevine. For a hands-off directory presence, FindLaw or Justia if the budget supports it. If the problem is that the practice-area pages, ads, and follow-up email never get created, AutoMarketer produces them from a flat $49-a-month plan instead of handing you another dashboard to fill in.
Do I still need my case management software?
Yes, if you manage matters and bill clients. Clio, MyCase, and Filevine run the operational core, and AutoMarketer does not replace that. They solve different problems: the case software manages the matters you already have, and AutoMarketer produces the marketing that brings new ones in. Most firms run both.
Is automated marketing compliant with bar advertising rules?
It can be, and that is exactly why AutoMarketer defaults to review-before-publish. Attorney advertising rules vary by state and cover things like disclaimers, "specialist" claims, and testimonials, so you approve each asset while you calibrate the voice and compliance for your jurisdiction. Once the output consistently meets your bar's rules, you can move lower-risk channels like social to autopilot.
Put your marketing on autopilot
Paste your URL and see your brand profile, marketing plan, and sample assets across every channel. Free, no card needed.