For agents, teams, and brokerages
Real Estate Marketing Automation Software for Agents, Teams and Brokerages
Most real estate marketing platforms give you templates and a CRM, then wait for you to write the newsletter, the listing post, and the ad. AutoMarketer reads your site and produces the content, ads, social posts, and email itself.
Free No credit card Real assets in under a minute
▸ Destination
▸ Engage
Review before publish · your accounts
▸ Channels live
SEO
Bing
Meta
Social
Real estate marketing automation software handles the repeating marketing an agent does by hand: listing announcements, new-lead follow-up, sphere-of-influence newsletters, neighborhood content, social posts, and retargeting ads. Most real estate CRMs cost $49 to $150 a month for a single agent, and platforms that add lead generation run from roughly $295 to over $1,000 a month before ad spend. Those tools give you the pipeline and the templates. AutoMarketer covers the part they leave to you: it reads your website, then writes and publishes the SEO content, social posts, ads, and email on a flat plan from $49 a month, with review-before-publish or full autopilot.
What you get
It writes the marketing, you do not
A real estate CRM gives you drip templates you still have to fill in and a social calendar you still have to feed. AutoMarketer produces the actual posts, articles, ad copy, and emails from your brand profile, which is the work that keeps getting pushed to Sunday night.
Neighborhood and local SEO content
Buyers and sellers search by neighborhood, school district, and question ("what is my home worth in ..."). The SEO engine builds and maintains that local content so your site earns the search traffic instead of renting it from a portal every month.
Listing and open house content on repeat
Every new listing needs a social post, an email to your list, and often an ad. Automating that means the marketing goes out the day the listing does, not three days later when you remember.
Ads without an agency retainer
Lead-generation platforms typically charge $295 to $600 a month for the platform and expect $500 to $3,000 a month in ad spend on top. AutoMarketer writes the ad copy and creative on a flat plan, so more of your budget goes to media, not management.
Sphere-of-influence email that actually goes out
Referrals come from staying visible with past clients. A monthly market update and a useful note are simple and they still never get written. This writes and schedules them.
Review or autopilot
Approve everything while you calibrate the tone, then move channels to autopilot. Nothing publishes in your name until you say it can.
How it works
Paste your website URL
Your agent site, team page, or brokerage site. The AI reads it and builds a brand profile with your market, service area, and voice in about 30 seconds.
See the marketing plan
Proposed neighborhood content, listing and market-update posts, ad concepts, and email campaigns, with sample assets you can read free and before an account.
Turn on the channels you need
Keep your CRM and IDX site exactly as they are. Point AutoMarketer at the content, social, ads, and email that nobody has time to produce.
Approve, then let it run
Review each asset in co-pilot mode, then move channels to autopilot so marketing keeps going during the weeks you are showing property nonstop.
Who it is for
Solo agent with no marketing time
You are the agent, the transaction coordinator, and the marketing department. The listing goes live and the social post happens whenever it happens.
Tired of paying for portal leads
Buying leads from a portal works until you stop paying. Content that ranks for your neighborhoods is an asset you keep, and it compounds instead of resetting each month.
A CRM full of contacts nobody touches
Hundreds of past clients and old inquiries sit in the database. The monthly market email that would keep you top of mind has not gone out since spring.
Small teams and boutique brokerages
You want consistent marketing across several agents without hiring a marketing coordinator or signing an agency retainer.
AutoMarketer vs. typical real estate marketing tools (July 2026)
| AutoMarketer | Real estate CRMs | Lead-gen platforms | |
|---|---|---|---|
| Typical cost | $49 a month, flat | About $49 to $150 a month per agent | $295 to $600 a month plus $500 to $3,000 ad spend |
| Who writes the content | The AI writes and ships it | You fill in templates | Agency-managed creative, higher fee |
| SEO and neighborhood content | Included | Rarely | Sometimes, at the top tier |
| Social posting | Included | Templates only | Usually included |
| Email campaigns | Written and scheduled | Drip templates you complete | Included |
| Paid ads | Copy and creative included | No | Yes, plus management fee |
| Contact and transaction management | No, keep your CRM | Yes, core function | Usually included |
| Best for | Producing the marketing itself | Managing your pipeline | Buying lead volume with budget |
Ask ten agents what marketing they intend to do and you get roughly the same list: post every listing, send a monthly market update to the sphere, keep social alive, write something useful about the neighborhoods you actually sell in, and run retargeting so past visitors keep seeing your name. Ask the same ten agents what they did last month and the list is much shorter. This is not a discipline problem. Marketing is the only part of the job with no client waiting on it, so it loses every scheduling conflict to a showing, an inspection, or a contract.
That is the real case for real estate marketing automation, and it is worth being precise about what the existing tools do and do not solve.
What the current tools actually cost and cover
Real estate CRMs sit at the base of most stacks. Individual-agent pricing generally runs $49 to $150 a month, with Wise Agent starting around $49 and platform bundles like myRealPage around $70 a month including an IDX website, MLS data, print collateral, and email templates. These are genuinely useful. They manage your database, your transactions, and your follow-up, and they give you drip templates and social templates. What they do not do is create the content. A template is a shape with your name on it; somebody still writes the market commentary, the listing copy, and the neighborhood article.
Above that sit lead-generation platforms. Ylopo runs roughly $295 to $600 a month for the platform, and the honest total once you add the ad spend they are built to run is closer to $800 to $3,600 a month. Zillow Premier Agent works on a different model: agents in major metros generally need to start around $1,000 a month to see a return, with $300 to $500 more typical outside the big markets. These buy you volume, and for a producing agent with budget they can work. Two things are worth understanding. First, the lead stops the day the payment stops, so you are renting attention rather than building an asset. Second, portal leads arrive already shopping several agents, so your conversion economics are structurally worse than an inbound lead from your own content.
The part that stays manual
Between the CRM and the lead-gen platform there is a gap, and it is the gap where most agent marketing dies: producing the material. Roughly, a consistent month looks like one or two neighborhood or market articles, a dozen social posts, an email to the sphere, listing announcements as they come, and refreshed ad copy. That is a real workload, and it is the reason a $150-a-month CRM often produces less marketing than its price would suggest. The software was never the constraint.
AutoMarketer is built for exactly that gap. Paste your website URL and the AI reads your public site to learn your market, your service area, your specialties, and how you write. From that profile it plans and produces across four channels: SEO content targeting the local and question-based searches buyers and sellers actually type, social posts to keep your accounts consistent, ad copy and creative, and email campaigns for your list. You review each asset before it publishes while you calibrate the voice, then you move individual channels to autopilot once the output has earned your trust. Pricing is flat from $49 a month, so it does not scale with your database or your ad spend.
How this fits with what you already run
It is not a CRM, and it is not trying to be. Keep your database, your transaction management, and your IDX site where they are; those tools do their job well and switching them is a large, disruptive project with no marketing upside. AutoMarketer sits alongside them and covers production. If you also buy portal leads, this is what makes those leads cheaper over time, because content that ranks for your neighborhoods keeps working after you stop paying for it, and the two together are more resilient than either alone.
The fastest way to judge whether it fits your business is to look at the output rather than the feature list. Paste your site URL and read the plan it produces for your market, free and before creating an account.
Frequently asked questions
What is real estate marketing automation?
Real estate marketing automation is software that handles the repeating marketing an agent otherwise does by hand: listing announcements, new-lead follow-up sequences, monthly market updates to your sphere, neighborhood content, social posting, and retargeting ads. It runs on triggers and schedules, so marketing goes out on time even during weeks when you are showing property nonstop.
How much does real estate marketing automation software cost?
Most real estate CRMs run $49 to $150 a month for a single agent. Platforms that add AI features or lead generation cost more: Ylopo is roughly $295 to $600 a month plus $500 to $3,000 in ad spend, and Zillow Premier Agent typically needs about $1,000 a month in a major metro. AutoMarketer is a flat $49 a month for content, ads, social, and email production.
What is the best marketing automation for real estate agents?
It depends on the gap you are filling. For managing contacts and transactions, a dedicated real estate CRM like Wise Agent or Follow Up Boss. For buying lead volume with a real budget, Ylopo or a portal program. If the problem is that the content, posts, and emails never get written, AutoMarketer produces them from a flat $49 a month plan rather than handing you more templates.
Do I still need a real estate CRM?
Yes, if you manage a pipeline of clients and transactions. A CRM stores your database, tracks deals, and handles follow-up tasks; AutoMarketer does not replace that. The two solve different problems. The CRM manages who you know and what stage they are in, and AutoMarketer produces the marketing that keeps those people hearing from you.
Is it better to buy leads or do your own real estate marketing?
Bought leads deliver volume immediately and stop the moment you stop paying, and they usually arrive shopping several agents at once. Your own content ranks over time and keeps producing after you stop spending, but it takes months to build. Most producing agents run both, using purchased leads for near-term volume while content builds an asset that lowers cost per lead over time.
Can marketing automation write my listing and neighborhood content?
Yes. That is the specific difference from a CRM with templates. AutoMarketer generates the neighborhood articles, market updates, listing social posts, ad copy, and emails from your brand profile, and you approve each one before it publishes. You can move channels to full autopilot once you trust the voice.
Put your marketing on autopilot
Paste your URL and see your brand profile, marketing plan, and sample assets across every channel. Free, no card needed.