← Back to blog

Flodesk vs ConvertKit Pricing: Which Costs Less at Your List Size

Sep 14, 2026 · 8 min read · AutoMarketer

Try it while you read

See the marketing plan AutoMarketer would build for your business

https://

Free demo · No account · Real assets in minutes

Flodesk is cheaper than ConvertKit on every paid tier where both prices can be checked. At 1,000 subscribers billed monthly, Flodesk Pro is about $28 against Kit Creator at $39, and at 5,000 it is about $52 against $89. Kit wins only if you send broadcasts and nothing else, because its Free plan covers 10,000 subscribers.

That answer is the reverse of what most Flodesk vs ConvertKit comparisons still say, and two changes explain why. Flodesk retired its flat unlimited plan for new customers on 2 December 2025, so the old argument that Flodesk gets cheaper once your list passes 5,000 no longer applies to anyone signing up today. And in early September 2026 Kit (ConvertKit renamed itself Kit in 2024) removed automations and sequences from its free plan. Most of the comparisons ranking for this search were written before one or both.

Flodesk vs ConvertKit pricing at 1,000 and 5,000 subscribers

Every figure below is monthly billing. Kit publishes its prices. Flodesk shows prices in an interactive slider, so its dollar figures come from pricing trackers and are marked as approximate.

Plan 1,000 subs 5,000 subs Users Automations Own branding
Flodesk Lite about $25 about $48 1 1 workflow No
Flodesk Pro about $28 about $52 2 Unlimited Yes
Flodesk Everything about $54 about $87 3 Unlimited Yes
Kit Free $0 $0 1 None No
Kit Creator $39 $89 2 Unlimited Yes
Kit Pro $79 $139 Unlimited Unlimited Yes

Line up the plans that do the same job and the gap is consistent. Flodesk Pro and Kit Creator both give you 2 users, unlimited automation and your own branding. Flodesk costs about 28 percent less at 1,000 subscribers and about 42 percent less at 5,000. Annual billing does not change the order: Flodesk Pro is reported near $25 a month billed yearly at 1,000 subscribers, and Kit Creator is $33.

The cheapest plan for what you actually need

Price per subscriber is the wrong way into this decision, because both vendors push you up a tier for reasons that have nothing to do with list size. Flodesk gates plans on seats, branding and selling. Kit gates on automation and users. So start from the job.

What you need at 1,000 subscribers Cheapest on Flodesk Cheapest on Kit Cheaper
Broadcasts only, branding is fine Lite, about $25 Free, $0 Kit
One welcome sequence Lite, about $25 Creator, $39 Flodesk
Automations plus your own branding Pro, about $28 Creator, $39 Flodesk
Three people who need a login Everything, about $54 Pro, $79 Flodesk
Four or more logins Not on the published plans Pro, $79 Kit

The row that surprises people is the welcome sequence. A year ago Kit gave you one sequence free. Now even a single automated welcome email moves you to Creator, and Flodesk Lite, with its one workflow, does that job for about $14 a month less. The catch on Lite is the Flodesk promotion in the footer of every email. For a professional business that usually rules it out, and Pro removes it for roughly $3 more.

Why "Flodesk is cheaper past 5,000 subscribers" is out of date

For five years Flodesk charged one flat monthly fee no matter how large your list was, widely quoted at $38 and often promoted at $19. That made the old math easy: Flodesk cost more for a tiny list and less for a big one, and every comparison said so. The flat plan closed to new customers on 2 December 2025. Existing members reportedly kept their rate, with no public commitment to honor it forever.

Try it while you read

See the marketing plan AutoMarketer would build for your business

https://

Every Flodesk plan is now metered by active subscribers, just like Kit. The comparison did not flip, it just stopped being a flat line against a rising one. Flodesk still comes out cheaper at matched features, but it gets more expensive as you grow like everyone else, and anyone budgeting from a pre-2026 post is working from a price they cannot buy. Our Flodesk pricing breakdown has the full tier table and the history.

What happens above 5,000 subscribers?

Kit keeps publishing clean numbers: Creator is $139 at 10,000 subscribers and $199 at 25,000, and Pro is $189 and $279. Flodesk is where the evidence gets thin. The trackers that agree cell for cell up to 5,000 split apart above it. At 10,000 subscribers one reports Flodesk Everything at $99 a month and another at $126. At 25,000 it is $177 against $236.

We are not going to pick one and pretend it is the price. If your list is past 5,000, get a quote inside the Flodesk account before you commit, and compare it with the Kit number, which you can take at face value. For the full Kit ladder, including the Free plan rules and what Pro adds over Creator, see our ConvertKit pricing breakdown.

Does Flodesk or Kit charge for unsubscribed subscribers?

Neither does. Flodesk bills active subscribers and excludes people who unsubscribed, hard bounced or marked you as spam. Kit bills confirmed subscribers and excludes unsubscribes and duplicates. That puts both ahead of Mailchimp, which counts unsubscribed contacts until you archive them, and it means list cleaning lowers your bill on both platforms by the same logic. The Flodesk vs Mailchimp pricing comparison shows how much that one rule moves the numbers.

Is Flodesk free? Is ConvertKit free?

Kit is, within limits: the Free plan holds 10,000 subscribers with unlimited broadcasts, forms, landing pages and digital product sales, and no automations or sequences. Flodesk lists a free plan with forms, landing pages and segmentation, but sources disagree on whether it can send campaigns at all, so treat it as a place to collect subscribers rather than a way to email them.

Both paid plans come with a 14 day trial. Kit says no credit card is required. Flodesk trials are reported to require a card.

Which should you choose?

Choose Kit if you send a newsletter with no automation and your list is under 10,000. The Free plan covers you, and Flodesk has nothing comparable at $0. Choose Kit Pro if more than three people need logins, or if subscribers are the product and you want the referral system and engagement scoring.

Choose Flodesk if you need automation and care how your emails look. At every paid configuration we could verify, Flodesk Pro does the work of Kit Creator for less. The template gallery is the best in the category, and Everything bundles checkout, sales pages and abandoned cart into the email bill.

Creators whose list has become the business are a slightly different case. Kit Pro pays for itself for some of them through the referral program, and for others the next line of revenue is not a cheaper sender but selling sponsor placements in each issue, which a 5,000 subscriber newsletter can do long before it outgrows either platform. The MailerLite vs ConvertKit pricing comparison covers the third option if neither fits.

The cost neither pricing page shows

Flodesk and Kit both automate delivery. Neither writes the email. You still open a blank draft for the welcome sequence, the launch and next week's issue, and that is the step where most small email programs stall: a paid plan with unlimited sequences running one sequence written two years ago.

AutoMarketer handles that step. Paste your website URL and it drafts the welcome sequence, a month of campaigns and a re-engagement email for quiet subscribers, in your brand voice, along with SEO and social content from the same profile. You approve each draft, export it, and send it from Flodesk or Kit. It does not connect to either platform and it does not send anything. Email copy is included on the Growth plan at $149 a month. If you want to judge the writing before paying anyone, run your URL through the demo, no account needed.

The numbers on one page

  • Flodesk Lite: about $25 at 1,000 and $48 at 5,000, 1 user, 1 workflow, Flodesk branding on every email.
  • Flodesk Pro: about $28 at 1,000 and $52 at 5,000, 2 users, unlimited workflows, branding removable, 1 checkout.
  • Flodesk Everything: about $54 at 1,000 and $87 at 5,000, 3 users, unlimited checkouts and sales pages.
  • Kit Free: $0 up to 10,000 subscribers, unlimited broadcasts, no automations or sequences.
  • Kit Creator: $39 at 1,000, $89 at 5,000, $139 at 10,000, 2 users, $33 a month billed yearly at 1,000.
  • Kit Pro: $79 at 1,000, $139 at 5,000, $189 at 10,000, unlimited users, $66 a month billed yearly at 1,000.

Kit plan names, features, annual prices and Free plan rules come from the Kit pricing page and help center. Kit monthly tiers and all Flodesk dollar figures come from independent pricing trackers. Flodesk plan structure, seats and branding rules come from the Flodesk pricing page. All figures are USD.