ConvertKit Pricing 2026: Kit Email Pricing, Free Plan Limits and ConvertKit Cost by Subscriber Count

How much does ConvertKit cost?

ConvertKit costs $39 a month on the Creator plan and $79 a month on the Pro plan for up to 1,000 subscribers, billed monthly. Billed yearly, the same plans are $33 and $66 a month, which Kit advertises as saving 17 percent, or two months free. Both prices climb with your confirmed subscriber count. The Free plan is $0 up to 10,000 subscribers but cannot run automations.

ConvertKit rebranded to Kit in late 2024, and most people still search the old name, so this page uses both. It is the same company, the same account and the same product. Here is the monthly ladder at the tiers the pricing trackers publish, with the premium Pro charges over Creator at each size.

Two things fall out of that table. The dollar gap between Creator and Pro barely moves until 25,000 subscribers, so Pro gets relatively cheaper as you grow: double the price at 1,000, about a third more at 10,000. And the most expensive stretch of Creator, per extra subscriber, is between 3,000 and 5,000: $30 for 2,000 more people, or $15 per thousand. Above 10,000 the same thousand subscribers cost $4 to $6.

Is ConvertKit free?

Yes, Kit has a Free plan for up to 10,000 subscribers, with unlimited broadcasts, forms and landing pages. What changed is what it leaves out. Since early September 2026 the Free plan includes no visual automations and no email sequences, so anything that sends automatically, including a single welcome email, needs a paid plan.

This is the most important pricing change Kit has made since the 2025 price increase, and it is recent enough that most pricing articles still describe the old Newsletter plan, with one sequence and one basic automation. Here is the current split, taken from the Kit help center.

Two details from the same help article matter if you are already a customer. If you downgrade from a paid plan to Free, your visual automations and sequences stay in the account but stop running, and they start again when you upgrade. And new Free accounts are enrolled in the Kit Creator Network automatically, so other creators can recommend your newsletter. You can switch that off.

What changed on the Kit Free plan in September 2026

The plan was renamed from Newsletter to Free, and automation was removed from it. Pricing trackers published in August 2026 list one email sequence and one visual automation on the free tier. The Kit help center article on the Free plan, as it read in the first week of September 2026, lists visual automations and email sequences under features that need a paid plan, and the Kit pricing page shows none on Free.

In practical terms, the free tier went from a small email marketing tool to a broadcast tool with a list attached. That is still generous. Ten thousand subscribers with unlimited sends is a larger free allowance than Mailchimp, MailerLite or Flodesk offer. But the use case it serves shrank. A writer who sends one newsletter a week and nothing else loses nothing. A coach whose whole funnel is a lead magnet and a five email nurture sequence now pays from the first subscriber.

How much is ConvertKit for 10,000 subscribers?

ConvertKit costs $139 a month on Creator and $189 a month on Pro for up to 10,000 subscribers, billed monthly. On the Free plan, 10,000 subscribers cost nothing if you only send broadcasts. The expensive moment is subscriber 10,001, which the help center says requires a paid plan to keep sending.

One pricing tracker reports the next Creator tier above 10,000 at $169 a month and the next Pro tier at $249. If that is right, a broadcast only newsletter that crosses 10,000 goes from $0 to $169 a month, or $2,028 a year, because of one signup. Nothing about the product you use changes at that moment. If your list is close to the line, clean it before it crosses. Removing a few hundred inactive subscribers is cheaper than a paid tier you only need because nobody pruned the list.

Kit Creator vs Pro: what the extra money buys

Pro adds unlimited users, Subscriber Signals and engagement scoring, deliverability reporting, an insights dashboard, collaborative editing, A/B testing of email content rather than only subject lines, Facebook custom audiences, a newsletter referral system and the ability to edit links in emails you already sent. Creator already includes unlimited automations and sequences, integrations, RSS, branding removal, SMS marketing and Kit MCP.

Most small businesses do not buy Pro for that list. They buy it because Creator stops at 2 users. The analytics are genuinely useful for a newsletter where subscribers are the product, and the referral program is the one Pro feature that can pay for itself on a growing publication. For a business sending a weekly email to customers, the user limit is usually the only line that matters, so decide how many people need to log in before comparing anything else.

Does Kit charge for unsubscribed subscribers?

No. Kit bills on confirmed subscribers, and its billing help article says unsubscribed and duplicate subscribers do not count toward your total. Kit also charges for the billing period ahead and prorates upgrades, so moving up a tier mid cycle produces a partial charge rather than a full month.

That rule makes Kit cheaper than its sticker price suggests against vendors that meter every stored record. Mailchimp counts subscribed, unsubscribed and non subscribed contacts until you archive them. A 6,000 row export with 1,000 unsubscribes is a 5,000 subscriber bill on Kit and a 6,000 contact bill on Mailchimp until someone archives the difference.

Kit pricing compared with MailerLite, Flodesk and Mailchimp

Kit is the most expensive of the four at 1,000 subscribers and by far the most generous for free. The table compares the plan most businesses buy once they need automations and their own branding, on monthly billing.

The comparison flips depending on what you actually need. Broadcasts only, under 10,000 subscribers: Kit is $0 and nothing else is close. Automation plus your own branding at 1,000 subscribers: MailerLite at $19 costs half of Kit. At 5,000 subscribers Kit Creator at $89 is still above MailerLite and Flodesk but below Mailchimp Standard at $100. Full detail is on our MailerLite pricing breakdown, the Flodesk pricing page and the Mailchimp pricing guide, and the MailerLite vs ConvertKit pricing comparison runs both ladders side by side.

Is ConvertKit worth the price?

Kit is worth paying for when email is how you make money: a paid newsletter, a course business, digital products, a creator audience that buys directly from the list. The commerce tools, the Creator Network and the Pro referral system are built for that, and they are why the paid plans cost more than MailerLite. For a local business or a B2B firm sending a monthly update to customers, most of that premium buys creator features you will not use.

The price history is worth knowing too. Kit raised paid prices in the fall of 2025, lifting Creator at 1,000 subscribers from $29 to $39, roughly a 34 percent increase, and then took automations off the free tier a year later. Neither change was hidden, but together they mean almost every Kit price you read from before late 2025 is too low, and almost every description of the free plan from before September 2026 is too generous.

The part Kit does not do: write the emails

Every plan above automates delivery. None of them writes the welcome sequence, the launch emails or the newsletter for next week. Kit gives you an editor, templates, an AI subject line helper and a place to build flows, and you still open a blank draft and decide what to say. That is why so many accounts that pay for unlimited sequences run exactly one, written years ago.

AutoMarketer starts one step earlier. Paste your website URL, and it reads what you sell and who buys it, then drafts the emails: the welcome sequence, the campaign calendar, the re-engagement email for people who have gone quiet. You review and approve each one, export it, and load it into Kit as a sequence or broadcasts. It does not connect to Kit and it does not send anything. Email copy is included on the Growth plan at $149 a month, or $119 a month billed yearly, with SEO, social and Google Ads copy from the same brand profile. Starter at $49 a month covers SEO and social content only, so check the plan before you buy it for email.

If you already write your own emails and enjoy it, you do not need us, and Kit Free or Creator is the whole answer. If the sequence you are paying Kit to run has never been written, run your URL through the demo and read the drafts first. More on how the drafting works is on the AI email marketing page.