For HVAC, plumbing, electrical, roofing, and remodeling
Home Services Marketing Automation for Contractors: SEO, Ads, Social and Email
Your field service software schedules the jobs and sends the invoices. It does not write the content, run the ads, or post to social that fill the schedule in the first place. AutoMarketer reads your site and produces that marketing itself.
Free No credit card Real assets in under a minute
▸ Destination
▸ Engage
Review before publish · your accounts
▸ Channels live
SEO
Bing
Meta
Social
Home services marketing automation handles the demand-generation work a contractor rarely gets to: local SEO pages for each service and city, Google and social ads, review-request and reactivation email, and consistent posting. Field service platforms like Jobber ($39 to $349 a month), Housecall Pro ($59 to $149 a month), and ServiceTitan ($245 to $500 per tech a month plus setup) run the back office but leave that marketing to you, and shared lead sources like Angi charge $15 to $85 a lead while selling the same lead to 3 to 8 contractors. AutoMarketer writes and ships the SEO, ads, social, and email on a flat plan from $49 a month, so you build owned demand instead of renting it.
What you get
Local service-area SEO on repeat
Home services buyers search "emergency plumber near me" and "AC repair in [city]." Winning those means a page for each service in each city you cover, kept current. That is continuous writing work, and it is exactly the work that never gets done between jobs. The SEO engine builds and maintains it.
Google and social ads without an agency retainer
Most home services agencies charge $1,000 to $3,000 a month to manage ads on top of your spend. AutoMarketer writes the ad copy and creative on a flat plan, so more of your budget goes to media that books calls, not to management fees.
Owned leads instead of shared ones
Angi and similar sources sell the same lead to as many as eight contractors, so you pay $15 to $85 for a chance to win a job. Content that ranks and ads in your own account produce leads that are yours alone and keep working after the invoice is paid.
Review requests and reactivation email
Reviews decide who wins the next call, and past customers are the cheapest source of new work. The campaigns that ask for a review after a completed job and win back a customer from two seasons ago are simple to describe and almost never sent. This writes and schedules them.
Seasonal social that keeps the phone ringing
A furnace post in October and a drain post in spring are obvious, and they still do not happen during the busy weeks. Consistent, seasonal posting keeps your name in front of the neighborhood without a marketing hire.
Review or autopilot
Approve every asset while you calibrate the voice for your trade and your market, then move channels to full autopilot so marketing keeps running through your peak season.
How it works
Paste your website URL
Your company site or service pages. The AI reads it and builds a brand profile with your trades, your service area, and how you talk to customers in about 30 seconds.
See the marketing plan
Proposed service-and-city SEO pages, ad concepts, seasonal social posts, and review and reactivation email, with sample assets you can read free and before creating an account.
Turn on the channels you need
Keep Jobber, Housecall Pro, or ServiceTitan for scheduling, dispatch, and invoicing. Point AutoMarketer at the content, ads, social, and email those tools do not produce.
Approve, then let it run
Review each asset in co-pilot mode, then move channels to autopilot so the marketing keeps shipping during the weeks your crews are booked solid.
Who it is for
Owner-operator with no marketing time
You run the calls, the crew, and the quotes. The website has not changed since it was built, and the last social post was months ago because there is no one to write it.
Tired of paying for shared Angi leads
You are paying $15 to $85 a lead for prospects who called seven other contractors too. The math only works until you stop, and you keep nothing when you do.
Great field software, empty top of funnel
ServiceTitan or Housecall Pro runs the back office beautifully, but it can only schedule the jobs that come in, and lately fewer are coming in.
Multi-trade or multi-city companies
You cover HVAC and plumbing across a metro, which means dozens of service-and-city pages nobody has time to write. This is the case where local SEO content compounds fastest.
AutoMarketer vs. typical home services tools (verified July 2026)
| AutoMarketer | Field service software | Shared lead sources | |
|---|---|---|---|
| Typical cost | $49 a month, flat | Jobber $39 to $349, Housecall Pro $59 to $149, ServiceTitan $245 to $500 per tech | Angi $15 to $85 a lead plus about $300 a year |
| What it is for | Producing the marketing | Scheduling, dispatch, invoicing | Buying lead volume |
| Are the leads yours | Yes, owned | You bring your own | No, shared with 3 to 8 contractors |
| Local SEO content | Included | No | No |
| Paid ads | Copy and creative included | No | The lead fee is the ad |
| Social posting | Included | No | No |
| Review and reactivation email | Written and scheduled | Basic reminders in some plans | No |
| Scheduling and invoicing | No, keep your field software | Yes, core function | No |
| Best for | Building owned demand | Running the back office | Fast volume if the math works |
Ask a contractor where new work comes from and the honest answer is usually "referrals, and whatever Angi sends." Ask where it should come from and the list gets longer: a website that ranks when someone searches for your trade in your town, Google ads that show up for "AC repair near me," a steady drip of reviews, and the occasional email that wins back a customer you served two winters ago. Everyone knows the list. Almost nobody works it, because the workday is full of calls, quotes, and crews, and marketing is the one thing with no customer waiting on it.
That gap is what home services marketing automation is supposed to close. It helps to be exact about what the tools in your stack already do, and where the hole actually is.
What your current software does and does not do
Field service management software runs the operational core, and the good ones are worth every dollar. Jobber starts around $39 a month and runs to $349 on its Grow plan. Housecall Pro is about $59 a month for a solo operator and $149 for a small team. ServiceTitan, aimed at larger shops, runs roughly $245 to $500 per technician per month and adds a setup fee that can reach five figures. These platforms schedule jobs, dispatch crews, take payment, and manage customers. What none of them do is create demand. They can only schedule the jobs that already came in. When the phone rings less, better dispatching does not help.
The other line on most contractors' marketing budget is shared leads. Angi and similar services charge $15 to $85 per lead, more than $100 in some markets, plus roughly $300 a year for access and often a $400-a-month minimum. The number that matters is not the per-lead price, though. It is that the same lead is typically sold to three to eight contractors at once, so you are paying to enter a race, not to win a job. Contractors who track it closely find the true cost per booked customer through shared leads lands somewhere between $1,400 and $2,500. It can still pencil out for high-ticket installs, but you own nothing at the end of it, and the moment you stop paying, the leads stop.
The part that stays undone
Between the field software that runs your jobs and the lead source that rents you prospects sits the marketing that would make you less dependent on both: content and ads in your own name. Concretely, a healthy month of home services marketing looks like a service-area page or two (each trade, each city, kept current), fresh ad copy so your Google and social campaigns do not fatigue, a handful of seasonal social posts, a review request after every completed job, and a reactivation email to dormant customers. None of it is complicated. All of it is continuous production, which is why it is the first thing to slip when the schedule fills.
AutoMarketer is built for that production. Paste your website URL and the AI reads your public site to learn your trades, your service area, and how you speak to customers, then builds a brand profile in about 30 seconds. From that profile it plans and writes across four channels: local SEO pages targeting the service-and-city searches your customers actually type, ad copy and creative for Google and social, seasonal social posts, and email for review requests and customer reactivation. You review each asset before it publishes while you tune the voice for your trade, then move individual channels to autopilot once the output earns your trust. Pricing is flat from $49 a month, so it does not scale with your crew size or your lead volume.
How this fits your stack
It does not replace your field service software, and it should not. Keep Jobber, Housecall Pro, or ServiceTitan for scheduling, dispatch, and invoicing; ripping those out has no marketing upside and a lot of disruption. AutoMarketer sits alongside them and covers the demand side. If you also buy shared leads, this is what makes those leads matter less over time, because a service page that ranks for your city keeps producing calls after you stop paying, and the two together are far more resilient than depending on a lead broker alone.
The fastest way to judge fit is to look at the output, not the feature list. Paste your site URL and read the service-area pages, ads, and email it drafts for your trade and your market, free and before you create an account.
Frequently asked questions
What is home services marketing automation?
Home services marketing automation is software that runs a contractor's marketing on schedules and triggers instead of by hand. In practice that means publishing local SEO pages for each service and city, running Google and social ads, sending review requests after completed jobs, and reactivating past customers by email. It fills the schedule with owned leads, separate from the field service software that dispatches the jobs.
How much does marketing for a home services business cost?
It varies by channel. Field service software runs $39 to $349 a month for small shops, and ServiceTitan is $245 to $500 per technician a month plus setup. Shared leads from Angi cost $15 to $85 each plus about $300 a year, and agencies charge $1,000 to $3,000 a month to manage ads. AutoMarketer is a flat $49 a month to produce the SEO, ads, social, and email itself.
Are Angi leads worth it for contractors?
Sometimes, for high-ticket installs, but understand what you are buying. Angi charges $15 to $85 per lead and sells the same lead to three to eight contractors, so the true cost per booked customer often lands between $1,400 and $2,500. The leads are shared and rented: you keep nothing when you stop paying. Owned content and ads cost more up front in effort but build an asset that keeps producing.
What is the best marketing software for contractors?
It depends on the job. For scheduling, dispatch, and invoicing, a field service platform like Jobber, Housecall Pro, or ServiceTitan. For buying quick lead volume, a shared-lead service if the per-booked-job math works for your ticket size. If the problem is that the SEO pages, ads, and email never get created, AutoMarketer produces them from a flat $49-a-month plan instead of handing you another dashboard to fill in.
Do I still need my field service software?
Yes, if you schedule jobs and invoice customers. Jobber, Housecall Pro, and ServiceTitan run the operational core, and AutoMarketer does not replace that. They solve different problems: the field software manages the jobs you already have, and AutoMarketer produces the marketing that brings new ones in. Most contractors run both.
How do contractors get more leads without buying them?
By ranking for what customers search and staying visible to past ones. That means a page for each service in each city you cover, Google and social ads in your own account, reviews requested after every job, and reactivation email to dormant customers. It is all production work, which is why it stalls. AutoMarketer generates those assets from your website URL and keeps them running.
Put your marketing on autopilot
Paste your URL and see your brand profile, marketing plan, and sample assets across every channel. Free, no card needed.